Thursday, October 05, 2006

The Perfect Personalized Gift

I firmly believe that in the past, whenever someone gave a gift, it was a personal tribute to the person receiving the gift. This is what made the gift itself personal, and the personalized gift held a special value in the minds of both the receiver and the giver. And since the gift itself was personally created, it was a personalized gift in the true sense of the term. Of course, as times changed and the concept of mass production became more and more prominent, gifts too moved away from being personalized gifts to becoming generic gifts, mass produced by profit seeking organizations.

Don’t get me wrong. I am all for progress. In fact, I believe that mass production has made a number of items more affordable for the common man. If it were not for mass production, even everyday items would turn out to be exorbitantly priced. If we were to stick to the older methods of production, we could never hope to have enough of these everyday items to cater to the ever increasing population of our world. My gripe however, is based on the fact that mass production has all but killed off personalized gifts.

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